GrowthStride Pipeline Diagnostic

A real diagnostic.
Not another quiz.

We score your targeting, visibility, outreach, follow-up, and conversion process, then reverse-engineer the campaign math required to hit your revenue goal.

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Section 1 of 6: Goals & Economics14%

Goals & Economics

The numbers behind your revenue goal.

These four answers drive the campaign math at the end of your report. Estimates are fine; we just need realistic working numbers.

Question 1 of 4

What is your average annual contract value? *

Please enter a number.

Total revenue from one client at a full year of service. USD.

Question 2 of 4

Target new revenue from new commercial contracts in the next 12 months? *

Please enter a number.

Annualized value of new commercial business you want to win. USD.

Question 3 of 4

How many new commercial contracts did you close in the last 12 months? *

Please enter a number.

Question 4 of 4

Typical contract length *

Month-to-month
6 to 12 months
1 to 2 years
2+ years
Section 2 of 6: Targeting28%

Targeting

Who you target and how well you know them.

Bad targeting creates bad pipeline. Four questions on your ICP, list, decision-maker access, and segmentation.

Question 1 of 4

How clearly defined is your Ideal Customer Profile?

We sell to whoever shows interest.
We have a rough sense but it is not written down.
We have it written down but it is broad or generic.
We have a specific ICP with property type, size, geography, and decision-maker title defined.

Question 2 of 4

How is your target account list maintained?

We do not have a list, we work from inbound and referrals.
We have a list but it is outdated or unstructured.
We have a current list but it is not segmented or scored.
We have a current, segmented, scored target list with decision-maker contact info.

Question 3 of 4

How well do you know the people who decide on vendors at your target properties?

We do not know who decides until they reach out to us.
We know the title but not the actual people.
We know some by name from past wins.
We have named decision-makers mapped across our target accounts.

Question 4 of 4

How many distinct ICP segments do you actively target?

We do not segment.
One broad segment ("commercial").
Two to three segments by property type.
Three to five segments, each with its own messaging and list.
Section 3 of 6: Visibility42%

Visibility

What property managers see when they look you up.

Visibility is the silent qualifier. Buyers research before they respond. Four questions on your search presence and credibility signals.

Question 1 of 4

When a property manager searches for your service in your market, what happens?

We do not show up.
We show up sometimes but it is inconsistent.
We show up but competitors rank higher.
We consistently appear in the top three local results.

Question 2 of 4

How complete and active is your Google Business Profile?

We do not have one or it is barely filled out.
It exists but no photos, posts, or recent reviews.
It is filled out and gets occasional reviews.
It is fully optimized with regular posts, photos, and a steady flow of new reviews.

Question 3 of 4

How does your website specifically address commercial property buyers?

It targets residential or general audiences.
It mentions commercial but is not structured around property-buyer concerns.
We have a commercial page but no property-type-specific content.
We have dedicated pages for each commercial property type we target.

Question 4 of 4

What credibility signals does a property manager see when they look you up?

Limited online presence, few or dated reviews.
Reviews exist but mostly residential, no commercial credentials visible.
Some commercial reviews and basic credentials visible.
Strong commercial reviews, certifications, insurance proof, and case examples easy to find.
Section 4 of 6: Outreach57%

Outreach

How you start new commercial conversations.

Five questions on your channels, cadence, messaging, and weekly outreach discipline.

Question 1 of 5

How many outreach channels do you actively use to start new commercial conversations?

None, we wait for inbound.
One channel inconsistently.
Two channels but not coordinated.
Three or more channels working together.

Question 2 of 5

How structured is your outreach cadence?

We reach out when we have time.
We have a general approach but it is not written down.
We have a written sequence but it is not enforced.
Every contact moves through a documented multi-touch sequence.

Question 3 of 5

How is your outreach messaging tailored to the property type and decision-maker?

We send the same message to everyone.
We tweak it for each prospect from scratch.
We have a few templates by service type.
We have messaging variants by property type and role with documented frameworks.

Question 4 of 5

Are you using LinkedIn as part of your commercial outreach?

Not at all.
We have profiles but do not actively use them for outreach.
We send connection requests but it is not systematic.
We run structured LinkedIn outreach with warmed profiles, targeted lists, and tracked replies.

Question 5 of 5

What does a typical week of outreach look like?

No defined activity.
A few calls or emails when we remember.
A regular block of time but variable volume.
A defined weekly target across channels, tracked and reviewed.
Section 5 of 6: Follow-up71%

Follow-up

What happens after the first touch.

Follow-up is where most pipelines leak. Four questions on your nurture, CRM discipline, and post-meeting cadence.

Question 1 of 4

When a prospect does not respond to first outreach, what happens?

We move on.
We try once more and stop.
We have a 3 to 5 touch sequence.
We have a multi-month nurture track for non-responders.

Question 2 of 4

What happens to leads who say "not right now" or "maybe later"?

They get lost.
We remember to check back if we think of it.
We add them to a list and check in occasionally.
They move into a structured long-term nurture with regular value-add touches.

Question 3 of 4

How disciplined is CRM usage for tracking commercial prospects?

We do not use a CRM, things live in inboxes and notebooks.
We have a CRM but it is not consistently updated.
Most prospects are in the CRM but stages are loose.
Every commercial prospect is in the CRM with defined stages and next actions.

Question 4 of 4

What is your typical follow-up window after an initial meeting or walkthrough?

We follow up when we remember.
Within a week, when convenient.
Within 48 hours, most of the time.
Within 24 hours, every time, with a documented next step.
Section 6 of 6: Conversion85%

Conversion

Turning conversations into contracts.

Last set. Four questions on your proposal process, objection handling, lost deals, and how you measure improvement.

Question 1 of 4

How standardized is your quote or proposal process?

Every proposal is built from scratch.
We have a template but it is outdated.
We have a current template but customize heavily each time.
We have a structured proposal process with templated sections and quick turnaround.

Question 2 of 4

How do you handle objections during the sales conversation?

We respond in the moment, no preparation.
We have some experience-based responses.
We have informal scripts for common objections.
We have a documented objection-handling playbook used across the team.

Question 3 of 4

What do you do with deals you lose?

We move on.
We sometimes ask why.
We track lost reasons informally.
We document every lost deal, run a recovery sequence at 6 months, and feed insights back into messaging.

Question 4 of 4

How do you know if your sales process is improving over time?

We go by feel.
We watch revenue but do not track conversion rates.
We track close rate but not by source or stage.
We track conversion at every stage and review monthly.